PureMax Concentrated Purity

Our omega-3, like all of the ingredients found in Pinnaclife products, meets the highest pharmaceutical standards, not industry standards. Industry standards for nutrients often do not meet the requirements of an "expert" nutritional supplement.

That's why we only use Croda's unique purification and concentration technology called PureMax for our high purity omega-3.

In Europe, where Croda is based, there are certifying organizations for most nutrients, including fish oils. Certification and standard setting is done under the auspices of the European Commission (EC) and the Council for Responsible Nutrition (CRN). Both organizations set very high standards but they do not meet the criteria for our Pinnaclife expert level.

Pinnaclife Omega-3 Purity Standards:

• Maximum dioxin and furan levels - Over 50% lower than EC and CRN standards
• Maximum PCB levels - Over 90% lower than CRN standards
• Maximum mercury levels - Over 90% lower than CRN standards

This is not a misprint. The PureMax technology allows our purity standards to be this much higher. Much of the fish oil on the market today would not even meet CRN standards. When Pinnaclife tells you that our products are pure, then you should know that we set the bar worldwide. Our fish oil is refined and purified under the watchful eye of the Medicines and Healthcare Products Regulatory Agency, a UK government agency.

We never use oil from the liver of the fish, like cod liver oil. This form of oil has very low levels of the EPAs and DHAs that give our product its healing advantage. According to the United States Pharmacopoeia (USP), it would be impossible to take enough cod liver oil without exceeding the daily dose of Vitamin A, which is toxic in high doses.

With the PureMax quality seal on our label, you know you're getting the highest quality, most pure omega-3 on the market.